In the episode, Steele recounts the unexpected turn that changed her life, from running a hair salon in Florida to a chance online contest win that opened the door to building one of the most durable independent brands in the space. “I went from owning a hair salon for 14 years to not really knowing what I was going to do next,” Steele says. “That one moment sent me down a completely different path.”

She also reflects on building her audience long before the modern creator economy and why ownership has always been central to her career. “The independence you have when you’re your own boss is everything,” Steele says. “You get to choose how you create - and you own what you make.”

Fans can find the *Bigger Better Content *podcast interview on YouTube.

To learn more, visit Rachel-Steele.com and Beacons.ai/rachelsteele.